In a whirlwind of excitement, BLACKPINK members Rosé and Jisoo have captured global attention during Super Bowl 2026, where Rosé made history as the first K-pop artist to star in a Super Bowl commercial. Meanwhile, Jisoo’s partnership with Pokémon promises exclusive merchandise, while Lisa shines as a new global ambassador for Shiseido.
On February 9th, the NFL’s biggest night unfolded at Levi’s Stadium, where the Seattle Seahawks clashed with the New England Patriots for the coveted Lombardi Trophy. The event, a cultural phenomenon, was highlighted by Bad Bunny’s groundbreaking halftime show, featuring a star-studded lineup and unforgettable performances.
Rosé’s presence at the Super Bowl quickly became a focal point, as she arrived in coordinated denim with her sister, Alice. Captivating fans through social media, Rosé shared her excitement, hinting at her connection to Bad Bunny’s music, which she listened to on her way to the stadium.
Inside the venue, Rosé mingled with celebrities, capturing moments with figures like Mr. Beast and Diplo. Her appearance marked a significant milestone as Levi’s aired a commercial featuring her, making her the first K-pop artist to grace a Super Bowl ad, solidifying her status as a global fashion icon.
Jisoo also made waves with her surprise appearance in Pokémon’s new commercial, celebrating the franchise’s 30th anniversary. Her partnership promises to evolve into an exclusive merchandise line, showcasing her immense influence and appeal in the global market.
Meanwhile, Lisa returned to Thailand after filming in Indonesia, where she was announced as Shiseido’s new global ambassador. Her first campaign highlights her commitment to skincare, emphasizing the confidence it brings her on stage and marking another significant achievement in her expanding beauty career.
In a flurry of activity, Blackpink continued their comeback rollout with the release of individual visual posters for their mini album “Deadline.” The stunning visuals, showcasing contrasting themes, have ignited fan excitement, hinting at a powerful comeback that fans eagerly await.
Rosé’s social media activity has sparked speculation among fans, especially after she deleted previous stories to share new visuals. Her caption, “Are you all ready for this though?” has led many to believe it may be a lyric spoiler for one of the upcoming tracks from “Deadline.”
As the world buzzes with anticipation for Blackpink’s future projects, the Super Bowl highlighted their undeniable global influence, marking a pivotal moment in both their careers and the entertainment landscape. Fans are left on the edge of their seats, eagerly awaiting more news from these K-pop icons.