As excitement builds around BLACKPINK’s imminent return, fans are buzzing with anticipation for the group’s upcoming projects and performances. With each member diving into their individual endeavors, the spotlight is shining brightly on Ji Su, who recently opened up in an exclusive interview with El Korea.
Gracing the cover of the magazine’s July 2025 issue, Ji Su shared her heartfelt philosophy of self-love, emphasizing the importance of being her own biggest supporter. Her reflections reveal a grounded and emotionally resilient individual who finds joy in the simple pleasures of life, like the sounds of children playing and dogs barking nearby.
In the same conversation, Ji Su expressed her enthusiasm for BLACKPINK’s impending comeback. After a period of exploring their unique paths, she believes the group’s collective experiences will enrich their music and performances. The upcoming Deadline World Tour is particularly meaningful for her, as she eagerly anticipates the cheers of their devoted fans, known as Blinks.
On the acting front, Ji Su is generating buzz for her role in the film “Omniscient Reader’s Viewpoint,” where she portrays Lee Jihier. The production team has high hopes for her performance, noting her ability to deeply connect with her character. Despite filming solo for much of the project, Ji Su views it as an opportunity to showcase her dedication to her craft.
Recently, she was also spotted supporting her friend Doyoung at his concert in Seoul, demonstrating her commitment to her friendships amidst her busy schedule. Now, Ji Su is reportedly heading to Los Angeles to join her fellow BLACKPINK members for tour rehearsals, as Rosé has already been seen in the city.
As preparations ramp up, choreographer Keel Tutin has called for dancers to help create new routines for the tour, indicating that the group is hard at work crafting an unforgettable show. However, fans are growing increasingly frustrated with YG Entertainment’s lack of official announcements regarding the group’s comeback.
On June 15, the Blackpink Shop website saw its first update in three years, fueling speculation about new merchandise and possible announcements. Just a day later, YG Japan teased the launch of BLACKPINK’s Deadline Tour merchandise, set to drop on June 19. While some fans view this as a positive sign, others have voiced concerns over YG’s focus on merchandise over new music, suggesting that the company may prioritize profit over artistic expression.
The criticism extends beyond BLACKPINK, as YG’s handling of their new girl group, Baby Monster, has also come under fire for insufficient promotional efforts ahead of their July 1st comeback. Fans are calling for a more strategic rollout to support the new group.
In a contrasting narrative, YG’s affiliate label, The Black Label, is receiving praise for its fresh approach with the newly debuted All Day Project. This group, featuring adult members with diverse backgrounds, resonates with fans seeking authenticity and artistic independence. Their self-introduction video has garnered admiration for its mature and confident tone.
Meanwhile, YG is facing backlash for introducing a new minor idol, Chanya, who is only 14 years old. Critics argue that this move mirrors BLACKPINK’s original lineup too closely and raises concerns about the pressures placed on young idols.
Amidst this whirlwind, fans are eagerly awaiting the collaboration between Alex Warren and BLACKPINK’s Rosé. Their upcoming track, “On My Mind,” has already gone viral on TikTok, hinting at its potential to be a summer hit. The playful chemistry between the two artists has captured the hearts of many, with fans excited to see what this unexpected partnership will bring.
As the countdown to BLACKPINK’s return continues, one question lingers: how will the group balance their individual growth with their collective identity?